CPB Compliance

WSNC: CPB Required Compliance Information

UPDATED  April 7th,2017  by Ben Donnelly: 

The  following information is provided as required by CPB (Corporation for Public Broadcasting in compliance with the terms and conditions for WSNC to receive grant funds from CPB. 

To reach CPB, please visit their website  http://www.cpb.org

WSNC studios and offices are in Hall-Patterson Building on the Winston-Salem State University campus. Our offices are on the first floor of Hall-Patterson and  we are open M-F from 8:00 until 5:00 or by appointment. Hall-Patterson is on the corner the northeast corner of WSSU Drive and Martin Luther King Jr. Drive. Parking regulation are strictly enforced. 

WSNC’s mailing address is: 

WSNC-FM 
601 Martin Luther King, Jr. Drive  
1st Floor, Hall-Patterson Building 
Winston-Salem State University  
Winston-Salem, NC 27110 

 
SECTION A: Transparency 

1. List of Station Staff and contact information:

 

 A. Ben Donnelly, Interim General Manager, 336.750.2806, donnellybt@wssu.edu
 B. Darlene Vinson, Office Manager, 336.750.2321, vinsond@wssu.edu

 C. Jim Steele, Announcer, 336.750.2433, steeleja@wssu.edu
 
   2. List of Board of Trustees
  • Dr. William U. Harris  Chair
  • Mr. Charles A. Wright  Vice Chair
  • Mr. Scott F. Wierman  Secretary
  • Mrs. Coretta Bigelow
  • Mr. Robert C. Clark
  • Mr. Kelvin Farmer
  • Mrs. Sue Henderson
  • Dr. Karen McNeil-Miller   
  • Mrs. Debra B.
  • Mr. Pradeep Sharma
  • Mr. Jerry M. Shortt
  • Mr. Osyris Uqoezwa
  • Ms. Mona Zahir

3. Date, time and place of all open meetings as determined by the Communications Act: 

The Board of Trustees meets as a whole and in committees. Their schedule and agendas can be found at https://www.wssu.edu/administration/chief-of-staff/bot/members.aspx. 
 

 
4.  Audited Financial Statements 

2012 Financial Statement 
2013 Financial Statement 
2014 Financial Statement

2015 Financial Statement

5. Information about how to obtain copies of annual financial reports: 

Annual Financial Reports can be obtained at WSNC offices, or by contacting Interim General Manager Ben Donnelly at (336)750-2806, by emailing Interim General Manager Ben Donnelly at donnellybt@wssu.edu, or by writing:

WSNC-FM, 
601 Martin Luther King, Jr. Drive, 
1st Floor, Hall-Patterson Building
Winston-Salem State University
Winston-Salem, NC 27110. 
 

SECTION B: Local Content and Services 

CPB requires "Every grantee is required to answer and post on its website Station Activity Survey questions related to its content and services that serve local needs, including quantitative and qualitative information about the impact 
of the services in tis community. The definition of local content and service will be determined by the grantee. When developing the answers, the grantee should consider the following elements: Description of activities; Reach of 
activities (number of plays, viewers, participants, etc.); Overall impact or outcomes; Community feedback on activity (direct quotes from participants, community leaders, etc.); and Partnerships (list of other organizations, including other pubic broadcasts) collaborating with grantee. 

The purpose of this section is to give you an opportunity to tell us about special, innovative efforts in which the grant recipient is involved. Responses may be shared with the Congress or the public. 

1. Please briefly assess the impact that your CPB funding has on your ability to serve your community. What can you do with your grant that you wouldn’t be able to do if you didn’t receive it? 

It is not an exaggeration to say that CPB funding is the life-blood of WSNC. Because of this funding, we are able to invest in equipment, audience outreach & research, and programming initiatives that we wouldn't be able to do without this funding.

Without CPB funding, this public broadcasting voice could not exist. 

2. Please describe any special activities you have undertaken in the areas of community service and outreach during the year. 

Throughout the year we have been involved with a number of community service events. We hosted the DVD screening of the Miles Davis Quintet "Live in Europe," on campus on 2/28/13. We had an on-site presence at the WSSU New Student Orientation Activities Fair in April. We participated in the first annual BEATS lunch event in Downtown Winston Salem in July, which was held in conjunction with the Forsyth County United Arts Council. We had an information table at all  six of the Downtown Winston Salem Jazz concerts on Friday evenings in the summer months. And we also were one of the sponsors for the 3rd Annual John Coltrane Jazz & Blues International Festival in Greensboro, NC. 

3. Please describe any special efforts you have made to increase your involvement with the educational community during the year. Include a brief description of any major educational services provided. 
 

Our involvement with the educational community this year has mainly taken the shape of on-air interviews we have done with professors, academic practitioners, and students. Most significantly this has happened on our new weekly 

We also continued our other Community-related talk show Empowering You, which is a weekly interview program that features representatives from local non-profit organizations, community leaders, and city planners. We also offer our listeners an opportunity to hear interviews with local visual artists, internationally known jazz musicians. 

4. CPB is interested in learning more about station’s significant activities planned for the upcoming year – both broadcast and beyond broadcast. What types of on-air programs and off-air activities are you planning in the upcoming year that will connect your station more closely with you community? What goals are you setting in conjunction with these initiatives, and how will you measure your success? 

WSNC plans to continue airing not only our two weekly community oriented talk shows, but also plan to include more impromptu interviews that deal with upcoming events in and around the listening community. We have hired a new part time announcer that will allow us to rely less on syndicated programming and focus more on live local programming. These and other activities have been planned in order for WSNC to continue to connect with the audience and community that we serve. 

SECTION B: Diversity Eligibility 

CPB Policy requires each Grantee to have: 

(1) established a formal goal of diversity it its workforce, management, and boards, including community advisory boards ad governing boards having governance responsibilities specific to or limited to broadcast stations; 

  WSNC is licensed to Winston-Salem State University. WSNC follows WSSU recruitment and employment policies with activities conducted in relationship with WSSU’s Department of Human Resources. Diversity goals are included in WSSU Equal Employment Opportunity and Non-Discrimination Policy Statement.
 
CPB (2) also requires that Grantees have implemented the following initiatives to achieve that goal: 

1. Review with the station’s governing board or licensee official those practices that are designed to fulfill the station’s commitment to diversity and to meet the applicable FCC guidelines. 

WSNC has reviewed the practices that are designed to fulfill the station’s commitment to diversity and to meet the applicable FCC guidelines with WSNC’s licensee official in the Office of the Provost. 

2. CPB asks each radio CSG recipient to prepare and post on its website a brief statement (about 500 words) that reflects on the following points: The elements of diversity (e.g., gender, race, culture religion,  language, generation) that the CSG recipient finds important to its public media work. 

WSNC has long been committed to diversity in its programming service, engagement with communities of all types, and in its staffing practices. WSNC’s statement addressing this issue can be viewed at WSNC Diversity Statement 
 
The extent to which its staff and governance reflect such diversity. 
 

Presently, the gender/ethnic composition of WSNC constituencies show:

- Paid Professional Staff (5 full-time, 1 part-time/vacant); 2 women, 3 men; 3/5 Caucasian 
- On-Air Volunteer Staff (8); 1 woman, 7 men; 1/8 Hispanic. 
- Licensee Board (13): 4 women, 9 men; 3/ 13 Caucasian, 1/13 Indian 

The progress the recipient has made to increase its diversity in the last two to three years and its diversity plans in the coming period. 
 
 
In the past two –three year, WSNC, a minority station located on the campus of a Historically Black College (HBCU) has hired two Caucasians in management positions at the station (program director and membership coordinator). WSNC will continue to seek out diversity in hiring practices. 

In addition, Grantees shall undertake at least one of the following five initiatives on an annual basis: 

1. Include individual representing diverse groups in internships or work-study programs designed to provide meaningful professional level experience in order to reflect the diversity of the communities they serve and further 
public broadcasting’s commitment to education. 

Following a temporary hold, WSNC has implemented a new internship program. Our first Intern, a female African American, begins work in 2014. 

2. Include qualified diverse candidates in any slate of candidates for elected governing boards that the Grantee’s control. 

WSNC controls no such governing boards 

3. Implement a diversity training program for members of the organization’s governing board of directors on an annual basis. 

WSNC, by itself, is unable to implement a diversity training program for the WSSU Board of Trustees. 

4. Participate in minority or other diversity job fair. 
 

WSNC has not participated in these types of job fairs at this time. 

 
5. Implement formal diversity training program for management and appropriate staff. 

Management at WSNC routinely attends diversity training programs offered by the University. However in 2014, WSNC will contact WSSU’s Office of Equal Employment Opportunity/Affirmative Action & Diversity to discuss 
implementation of a formal, annual diversity training program for management and staff.